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1 Best Agency
First placePristop
Second placeAgencija 101
Third placeLuna TBWA
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2 Best Advertiser
First placeAtlantic Grupa
Second placeUNICEF Slovenia
Third placeA1 Slovenija
Third placeCankarjev dom (The Cankar Centre)
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3 Best Campaign
First placeBriljantna prebava
Advertiser: Donat Mg (Atlantic Grupa)
Agency: Pristop
Creative Director: Blaž Vuk
Second placeThe Real-Life Escape Room
Advertiser: Unicef
Agency: Agencija 101
Creative Director: Sašo PetekIn Slovenia child abuse within family is a serious issue and a taboo topic with less than a third of all incidents reported. To avoid the taboo we used the analogy of the escape room.
Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse.
This led to setting up Pop-up Escape Room at the untouched real-life crime scene, with the real survivor being a guide of the escape room with the only one clue.
Third placePohujšanje ("Scandal")
Advertiser: Cankarjev dom, Drama, MGL
Agencija: Pristop
Creative director : Aljoša Bagola