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1 Best Agency
First placeGrey Ljubljana
Founded in 1996, Grey Ljubljana has developed from a small international office to a full-blown full-service agency that continues to provide excellent service to local and international clients. As part of Grey Group, they offer international expertise from their 96-country network, combined with in-depth understanding of local specifics.
Second placePristop
Is one of the leading consultancy and communications companies in SE Europe. Headquartered in Slovenia, it has been a partner of key local and global companies.
Third placeLuna\TBWA
The story of advertising agency Luna\TBWA goes back to the year 1990, when the agency (then called Luna) was founded. In 2002, the agency conjoined the global advertising network \TBWA.
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2 Best Advertiser
First placeA1 Slovenija
A1 Slovenija is the leading private provider of integrated communication services in Slovenia. It is in a 100-percent ownership of Telekom Austria Group and is an important part of the leading digital solutions and communications provider in Central and Eastern Europe.
Second placePivovarna Laško Union
Pivovarna Laško Union, the leading brewer in Slovenia, combines the efforts of both the Pivovarna Laško and Pivovarna Union breweries. The company, which produces and bottles its products in two locations - in Laško and Ljubljana, has nearly 200 years of tradition. Laško Zlatorog and Union Light are two of their most recognized brands with tradition.
Third placeAtlantic Grupa
Atlantic Grupa is one of the largest regional food industries with the well known brands such as Argeta, Barcaffe, Cedevita, Grand Kafa, Najlepše želje, Smoki etc. It is the leading European producer of sports food with the well-known Multipower brand, the largest regional producer of food supplements with Dietpharm brand, a prominent producer of personal care products as well as the leading distributor of consumer goods in South-Eastern Europe. The distribution portfolio of Atlantic Grupa includes global premium brands of distinguished producers such as Wrigley, Ferrero, Hipp, Johnson & Johnson and others.
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3 Best Campaign
First placeLahkonočnice (The Bedtime Storytellers)
Agency: Grey Ljubljana
Creative director: Petra Krulc
Advertiser: A1 Slovenija
Senior people who move to retirement homes tend to lose contact with the outside world, causing the decline of their cognitive abilities. To reconnect them with the outside world and strengthen their cognitive abilities Grey Ljubljana and A1 Slovenija turned them into Bedtime Storytellers. By reading and recording fairy tales, written exclusively by renowned Slovenian fairy tale writers, the retirement home storytellers create a vast library of audio fairy tales that rock toddlers all over Slovenia to sleep every day.
Second placeLaško Bet
Agency: Luna TBWA
Creative director: Janez Rakušček
Advertiser: Pivovarna Laško Union d.o.o.
Best stories often start with a bet. This one started between famous father-son couple Boris and Sebastian Cavazza for the last bottle of beer that goes to the one, who proves himself best by using rhymes in everyday situations. The Laško Duel took place on dvoboj.si with a series of online videos – all for people to vote on their favorite one and to share their own rhymes. Communication also moved on the streets with spectator’s rhymes on billboards across Slovenia and into stores with special sensor-equipped shelves that recorded votes for one or another. The Duel became main conversation topic online and offline.
Third placeCancer Bra
Agency: Grey Ljubljana
Creative director: Petra Krulc
Advertiser: Palmers
The only time women really pay attention to their breasts is when they're shopping for lingerie. But if they did it every day, it could save their life. That is why – in cooperation with Palmers, one of the biggest European lingerie brands – agency Grey Ljubljana created The Cancer Bra. The first bra with breast cancer, to keep women beautiful not only on the outside, but also on the inside. A silicone lump the size of a breast tumour created discomfort while trying the bra on – recreating the horror of the moment you discover breast cancer and promoting the message: early detection through breast self-examination saves lives.