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1 Best Agency
First placeSaatchi&Saatchi Macedonia
Second placeNew Moment New Ideas Company Y&R
NEW MOMENT NEW IDEAS COMPANY is a part of New Ideas Holding, first IDEAS holding in the Balkans founded by Dragan Sakan.
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2 Best Advertiser
First placeDeutsche Telekom
Deutsche Telekom AG is a Germantelecommunications company headquartered in Bonn. Deutsche Telekom was formed in 1996 as the former state-owned monopoly Deutsche Bundespost was privatized.
Second placeNike Running Club
Whether you’re just getting started or getting ready for another race, the Nike+ Run Club app surrounds you with everyone and everything you need to run better.
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3 Best Campaign
First placeSea Hero Quest
Agency: Saatchi&Saatchi Macedonia/Publicis One
Creative director: Will John, Franki Gododwin, Matt Hyde, Glitchers
Advertiser: Deutsche Telekom‘Sea Hero Quest’ is the World’s first mobile game where anyone can help scientists fight dementia. The game ‘Sea Hero Quest’ is a multi-level adventure game in which the player takes on the role of a sea explorer’s son traversing the seas, looking for and collecting the lost pieces of their father’s ocean journal. On their journey, players need to find and photograph weird and wonderful sea creatures.
Second placeRun for Peace
Agency: New Moment New Ideas Comany Belgrade, Serbia
Creative director: Ana Šutić, Jamie Mandelbaum, Y&R
Advertiser: Nike Running ClubOn February 28th, hundreds of runners from Belgrade and Zagreb gathered to run, led by a young man from Syria, who was representing all the people forced to run from war. Global media shared the news of this event within hours, and the message reached millions of people across the world.