Croatia Winners 2016

  • Best Agency

    First place

    Imago Ogilvy

    Imago was one of Croatia’s leading advertising agencies. It was founded in 1992 as independent agency, 100% locally owned. In 2016 Imago have agreed on regional cooperation with the most awarded international advertising network Ogilvy & Mather. Since thene the agency is called Imago Ogilvy. 

    Second place

    BBDO Zagreb

    BBDO Zagreb creates ideas in order to help solve the business issues of our clients. The main tool they use is pretty simple and it is called The Work The Work The Work. 

    Third place

    Bruketa&Žinić OM

    Bruketa&Žinić OM is a group of marketing communications agencies. The agency was founded by Davor Bruketa and Nikola Žinić in 1995 and since then it has been awarded many times.

  • Best Advertiser

    First place

    Jamnica

    Jamnica is presently the largest Croatian producer of mineral and spring waters and soft drinks with tradition spanning 180 years.

    Second place

    Zagrebačka pivovara

    Zagrebačka pivovara was founded when brewers from the Upper Town of Zagreb realized they were not able to produce enough beer for the ever growing and developing city. Due to its 120-year-old tradition of committing to production of good-quality beer, Zagrebačka pivovara has earned the title of the largest brewery in Croatia. Its commitment to beer has been affirmed by its business achievements and its position as the leading brewery in Croatia.

     

    Third place

    Erste banka

    Erste&Steiermärkische Bank has been doing business under this name since 2003. Bank's business activities are primarily focused on retail operations, small and mid-sized companies, as well as on large corporations who are our long-term partners in regions where Bank has the strongest presence – in Rijeka, Zagreb and Bjelovar. 

  • Best Campaign

    First place

    Wing of Love

    Agency: Imago Ogilvy, Croatia
    Creative director: Igor Mladinović
    Advertiser: Jamnica

    The Case study titled Wing Of Love was done by Imago Ogilvy Zagreb advertising agency for brand: Jana in Croatia. The creative idea was simple - let's show people what the real love is and inspire them to change their lives.

    Second place

    Dialects

    Agency: BBDO Zagreb, Croatia
    Creative director: /
    Advertiser: Zagrebačka pivovara

    The “Dijalekti” campaign focused special attention on customizing messages according to local languages, encouraging local pride among the target audience. At the same time, the regionally-targeted effort featured dialects from different parts of Croatia that may be unfamiliar to locals, demonstrating the overall linguistic wealth of the country. 

    Third place

    Naša su mjesta zakon (Our places rule)

    Agency: BBDO Zagreb, Croatia
    Creative director: /
    Advertiser: Zagrebačka pivovara

    In Croatia there is more then 75.000 villages, castles and cities. And each one of them has its own history, its story and its name. These names tell the story of ancient events that has determineted their past and future, but most of all tell the story of their people.