b-report

The newly released B-report reveals the most creative ad campaigns, agencies and advertisers in the Adriatic region, based on the results of the most important global, regional and national creative festivals and contests. 

Marketing magazin, the only Slovenian publication on advertising, communications and media, prepared the B-report rankings for the third year in a row. The report reveals the most awarded campaigns, agencies and advertisers in the Adriatic region, based on the results of the most important global, regional and national creative festivals and contests.

Marjan Novak, the editor of Marketing magazin and initiator of the B-report project, which aims to promote advertising creativity in the region and motivate agencies and their clients to submit their original creative ideas not only to local but also regional and global festivals, adds: “ There is an on-going trend of rewarding socially responsible and awareness-raising creative campaigns. These campaigns are pushing the boundaries of advertising to affect the society as a whole. This year’s winning campaign, “The One Book for Peace”, created by New Moment New Ideas Company for Interreligious Council of Bosnia and Herzegovina is a perfect example. With an aim to raise awareness about the similarities between the two holy books, Bible and Qu’ran, it touched the most profound human beliefs.”